Concept: MT — Marketing Technology
Marketing technology that answers the needs of each individual.
Digital Garage values technology, but not technology for technology's sake. We design marketing strategies guided by the conviction that usability and user needs must come before technology. For example, when designing strategies involving One-to-One Marketing and CRM, emphasis is not placed on the digitization of business processes made possible by IT, but rather on how a human-centric marketing approach can be revolutionized through the new possibilities for creating closer contact with each customer. The fact that an Internet business places such a strong emphasis on the human aspects may surprise some, but is integral to our vision. This philosophy is rooted in the design concept of Digital Garage's predecessor, From Garage, a marketing company established in 1981.
