The Web ad market is expected to expand from 181.4 billion yen in 2004 to 566 billion yen in 2009. The earning power of major portal sites is expanding accordingly.

In an era of rapidly expanding Web advertising, DG Group has many excellent media properties, such as "kakaku.com" (7 million unique users), the price comparison website operated by Kakaku.com; "4travel.jp" (1.9 million users), the word-of-mouth communication website for travel operated by a subsidiary of Kakaku.com; and "Technorati.jp", the blog search website covering more than 90% of the rapidly growing domestic blog market, which accounts for more than 2.5 million active users. Backed by these group resources, we concluded that DG has a clear advantage in entering the Web advertising market.

The new company, DG Media Marketing, will handle a wide range of media businesses alongside its product development and proposal-oriented business, taking advantage of the characteristics of the group’s media holdings.

By developing solutions for evaluating the effects of Web advertising and making proposals from its own unique perspective, the new company will offer services supporting the overall media marketing activities of client companies. In particular, by making the most of the characteristics of group media platforms, which have a large number of high-end users with significant interest in making purchases on the Web, we plan to advance our business while focusing on service development and business planning from the viewpoint of being sales agents acting on behalf of client companies.