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Digital Garage launches
One-Segment business initiative
"kakaku.com TV" to begin airing on Tokyo MX TV from April
- DG to develop platform for One-Segment Broadcasting –
Digital Garage, Inc. (JASDAQ code: 4819, located Shibuya Tokyo
Japan, CEO Kaoru Hayashi) and its group companies including
Kakaku.com Inc., (TSE Code: 2371, located Bunkyo Tokyo, Japan)
will launch a new business initiative for "One-Segment" broadcasting:
terrestrial digital broadcasting for mobile phones.
As the first activity of the initiative, "Kakucom TV" will test
run on Tokyo Metropolitan Television (located Tokyo, Japan,
CEO: Goto, hereafter MXTV.) The show will air on Mondays to
Friday from 9:55 PM to 10:00 PM and will include product and
service information gathered by Kakaku.com including "word-of-mouth"
information.
MXTV will begin its One-segment broadcasting in July. One-segment
digital broadcasting will allow for the addition of supplementary
information to the usual video and audio of traditional broadcasting,
creating a value added-service for mobile phones.
One-segment broadcasting makes possible the reception and display
of data in BML（broadcast markup language）in coordination with
the show's video and audio data. With BML it possible to add
information such as text, images, and Internet links. For example,
with kakaku.com TV it is planned to send product and word-of-mouth
information to be broadcast along with links for more details.
Viewers may then click to get price information, etc. or to
purchase products online.
Meanwhile DG Group company, DG Mobile (located in Shibuya Tokyo,
CEO Kazusuke Obi) is develop a platform for One-segment contents
and services that merges broadcasting and tele-communications.
The platform will be designed for services directed at One-segment
viewers and e-commerce, and will be first provided to MXTV before
being marketed to other broadcasters.
Recently established DG Media Marketing Inc., (located Bunkyo,
Tokyo, Japan, CEO Taizo Ieuji) plans to develop an affiliate
based advertising product which will be used in One-segment
broadcasting.
By bringing together its service know-how in the areas of content
creation, mobile services as well as advertising product development,
the DG Group aims to create new business opportunities for Japanese
broadcasters, and at the same to create a business model with
merits for viewers and Internet providers.
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