We will implement new IT promotion and marketing of high ROI (Return on Investment) real estate advertisements by incorporating Sogei and its lengthy history in the field of real estate advertising into the group and combining its technologies and expertise with the advanced solutions of the DG group. We also intend to enter new business fields thorough this integration reorganization of Sogei and other companies in the group.

As the first step of this reorganization within the group, Sogei jointly setup a new web site "mansion DB,” a sort of sommelier to assist in the selection of condominiums, with Kakaku.com, Inc. (TSE First Section: 2371, headquartered in Bunkyo-ku, Tokyo, CEO: Minoru Tanaka, henceforth Kakaku.com), which runs the largest price comparison site in Japan, "kakaku.com," at the end of April. The new site will provide information on newly-constructed condominiums.

"mansion DB" is a cost-effective "real estate 2.0 site" leveraging Web 2.0 and offering up-to-date neighborhood information and detailed three dimensional property information.

The DG group positions "mansion DB" as a new service supporting the accurate matching of users and developers, as well as a new portal business that replaces conventional newspaper fliers and four mass media outlets.

Currently, "mansion DB" covers newly-constructed condominiums in the three metropolitan areas of Kanto, Tokai and Kinki, but other areas will be added in the future.

Our final target is to cover roughly 1,000 newly-built condominiums.