“Moonshot” to “Earthshot”

60 years ago, John. F. Kennedy, the president of the United States
declared “Moonshot” to take mankind to the moon in his speech for the Project Apollo.
The challenge to “Moonshot” later led to the invention of the Apple II personal computer, the World Wide Web and the Internet.

Further, the “Whole Earth Catalog” became the bible of “Moonshots” movement in Silicon Valley.
The message, “Stay Hungry. Stay Foolish.” from the last issue of “Whole Earth Catalog”, which was published before the birth of the Internet, led to the founding of Apple by Steve Jobs.
It was also carried on to the next generation in his legendary commencement speech at Stanford University.

In 1994, when the World Wide Web was connected to Vice President Al Gore’s vision of the information superhighway, Digital Garage launched Japan’s first personal website “Tomigaya,” and has invariably positioned itself at the forefront of the Internet to this day.
Since then, DG has continued to expand and evolve into one of Japan’s leading Internet companies, consisting of 4 segments: FT (FinTech), MT (Marketing), IT (Global Investment), and LTI (Kakaku.com Group).

This year, Digital Garage declares “Earthshot” with Stewart Brand, a founder of the “Whole Earth Catalog.”
In the era of ESG, humanity’s pendulum is now switching from centrifugal force toward the moon to centripetal force toward the irreplaceable earth to cause a “great reset.” The earth as seen from space has no borders, and we are all part of an ecosystem.

New Context Designer DG

Digital Garage will continue to design “new contexts” for a sustainable society with technology.

“Stay Hungry. Stay Foolish.” to be engraved in the mind.