New Context

New Context

About Us

Corporate Slogan

New Context


Designing ‘New Context’ for a sustainable society with technology

In 1995, Digital Garage was founded with the goal of becoming a company that creates ‘context’ for the Internet age.

A context is the environment or setting in which something exists. Today, it’s an important key word in marketing, linguistics, information engineering, artificial intelligence and various other settings.

We are tackling issues such as how to create the “context” of the Internet in “real space” and the ever-growing “cyberspace,” how to connect Japan and the overseas, marketing and technology, the present and the future, and how to create a context that is useful to the world. We believe that this will benefit the world and the future.

Digital Garage has built a structure connecting three different technologies – INFORMATION TECHNOLOGY, MARKETING TECHNOLOGY, and FINANCIAL TECHNOLOGY- in context, and captures technological advancements to ensure continuous business growth.

We have been replacing communication, payment, and various other systems in the world with the power of technology. Our business is diverse, but it is proof that we have boldly taken on challenges in uncharted areas and created contexts for a better future for the earth.

We invest in the technologies needed for the future. Research and develop new technologies to implement in the future. To improve the future, we will implement technology in society and make it available for people to use. We will continue to create contexts not only by pursuing technology, but also from a business perspective.


Integrating Technology×ESG×Incubation with the First Penguin Spirit, we continue to create sustainable “business context” from an earth-centric perspective


First Penguin Spirit

Stepping into unchartered business areas with courage

Penguins must catch fish in order to survive. However, there are many predators, such as killer whales and leopard seals, lurking in the treacherous sea where they have to go for food.

In face of the danger, there is the first penguin that takes the plunge into the waters with courage in its search for food.

Digital Garage Group values this “First Penguin Spirit”, which represents courage in the face of risks, and the strong will to plunge headlong in order to achieve the goal. This has been the Group’s credo since its establishment. This spirit is upheld by each Digital Garage employee in their day-to-day business activities, to become the pioneering “First Penguins” that deliver services that benefit and serve society.


Think for Yourself
and Question

By Timothy Leary

Since its founding in 1995, this quote has been a part of the corporate credo of Digital Garage, which has continuously grown alongside the development of the Internet in Japan. Consistently at the forefront of the Internet industry and introducing revolutionary change in social mechanisms, from communication to financial transactions, our employees meet the demands of versatility to think beyond the constraints of convention.
Digital Garage is what it is today because each and every person in the company stands by these words.


Each and every employee at Digital Garage takes pride in their work. They take pride both in their customers and themselves and embrace their work in order to “create new contexts and make contributions to society.” The values that they share are called DG Pride and are printed as credo on the back side of their ID cards and carried around at all times. Whenever an employee feels distressed or uncertain, they can read DG Pride once more to return to the basic principles and move forward.


Have a strong will

We have a strong passion and pride in our work, and we never give up despite difficulties, and we accomplish our goals with a strong will to achieve them.


Question your common sense

Creating new products and services with completely new ideas and approaches, without being bound by tradition, custom, or common sense.


Stay straight

We hold ourselves to high standards, always keeping in mind what is right, and act sincerely according to our strong convictions and high ethical standards.


Be agile

Sensitive to changes in the ages and the environment, we do not miss opportunities and are quick to take the necessary steps ahead of other companies (or persons).


Be brave

We will courageously take on challenges that are difficult, challenging, and unprecedented.