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Our mission as a "context" company

It was in the summer of 1995 that Joichi Ito (co-founder and current director ) and I established Digital Garage in anticipation of the imminent arrival of the Internet. In our exploration into uncovering "the concept that will not become obsolete for more than 30 years," we decided to create "a company that creates 'context' for the age of the Internet."

Context, commonly used to refer to the parts of a written statement that influence the statement's meaning or effect, is used in the academic word to denote the awareness shared by two communicators founded on the relationship, background, culture, philosophy, etc., they have in common (shared information). Today, the term "context" has emerged as an important keyword in marketing, linguistics, information engineering, artificial intelligence and various other business and academic disciplines.

We created Digital Garage as a company that creates "context" useful for the world, seeking how we can create "context" in ever-growing cyberspace, as well as real space, and how to connect Japan with the rest of the world, marketing with technology and the present with the future.

Since then, Digital Garage has consistently positioned itself at the cutting edge of the Internet, engaging in projects that have been recognized as "Japan's first" endeavors in their respective genres. We take pride in the fact that the history of the company represents the history of the Internet in Japan.

And, we intend to work relentlessly in our pursuit of new paths, to make our mark in the history of the Internet, and look forward to your ongoing support of Digital Garage's present and its future.


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