Designing
New Context

Designing
New Context

Approach to Sustainability

Approach to
Sustainability

Sustainability Policy

Designing “New Context” for a sustainable society with technology

※The Group’s Sustainability Policy is synonymous with and equal to the Group’s Purpose, “Designing ‘New Context’ for a sustainable society with technology” and are, therefore, perfectly aligned.

In the digital field where major changes are frequently occurring, our Group has always been committed to the “First Penguin Spirit,” which is meant to encourage us to be the first to take on risky challenges with courage and strong determination. Our slogan, “Think for yourself and question authority” also pushes us to be free, independent thinkers that are not bound by conventional wisdom but are able to think outside the box. Timothy Leary’s famous quote, “Think for yourself and question authority” has been our corporate motto since our founding, and we aim to stay true to this message in our continued efforts to innovate and implement new technologies for a more sustainable and equitable society.
Based on these corporate philosophies, as well as the powerful image of “Earthshot” (aka “Blue Marble”) in which the earth as seen from space amplifies a borderless world and underscores our interdependence as a species within a shared ecosystem, our Group will continue to work towards solving the many problems that we face in realizing a more equitable and prosperous society for all. Working together with our various stakeholders, our Group will engage to promote our Sustainable Management with the aim of creating an ecosystem for a sustainable society while further increasing our corporate value.