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Purpose & Mission


Designing “New Context” for a sustainable society with technology

Mission & Values

Integrating Technology×ESG×Incubation with the First Penguin Spirit,
we continue to create sustainable “business context” from an earth-centric perspective


Think for yourself and question authority
- Timothy Leary

Since its founding in 1995, this quote has been a part of the corporate credo of Digital Garage, which has continuously grown alongside the development of the Internet in Japan. Consistently at the forefront of the Internet industry and introducing revolutionary change in social mechanisms, from communication to financial transactions, our employees meet the demands of versatility to think beyond the constraints of convention.
Digital Garage is what it is today because each and every person in the company stands by these words.

Corporate Slogan


Values shared by all employees

Each and every employee at Digital Garage takes pride in their work. They take pride both in their customers and themselves and embrace their work in order to "create new contexts and make contributions to society." The values that they share are called DG Pride and are printed as credo on the back side of their ID cards and carried around at all times. Whenever an employee feels distressed or uncertain, they can read DG Pride once more to return to the basic principles and move forward.

First Penguin Spirit

Stepping into unchartered business areas with courage

Penguins must catch fish in order to survive. However, there are many predators, such as killer whales and leopard seals, lurking in the treacherous sea where they have to go for food.
In face of the danger, there is the first penguin that takes the plunge into the waters with courage in its search for food.
Digital Garage Group values this "First Penguin Spirit", which represents courage in the face of risks, and the strong will to plunge headlong in order to achieve the goal. This has been the Group's credo since its establishment. This spirit is upheld by each Digital Garage employee in their day-to-day business activities, to become the pioneering "First Penguins" that deliver services that benefit and serve society.

Be a First Penguin

The "Digital Garage First Penguin Award" was established to praise and support those who embody the First Penguin Spirit and actively contribute to the world through their participation in technology, art, culture, or sports, and their contribution in fostering the next generation.

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